Campaigns

Allegria - The Rome edit

Allegria - The Rome edit

Mythical cradle of a fascinating civilization, Rome hosts this season the spring edition of the new Jonak collection.
Aptly nicknamed the Eternal City, it operates like a time machine and invites, like a leisurely stroll, to slow down.

Perched on 7 hills, the Italian capital has lost none of its former splendor. Countless domes rise
here and there while narrow streets conceal the anonymous glow of everyday life. At the windows of ochre facades,
laundry patiently follows the slow movements of a breeze that struggles to tame the mercury.
Under the Roman sun, each step draws the enchanting tableau of the Italian Dolce Vita.

Ballet flats are adorned with cutouts and straps across the instep to introduce a discreet refinement
to their accustomed classicism. Heels become particularly sophisticated with slender heels and clean lines.
Conversely, mules and sandals rely on block heels to counterbalance in a reimagined delicacy.

Against a backdrop of repeated car horns, the museum city awakens, from its lush gardens
to its grandiose fountains, footsteps relentlessly treading the cobblestones until the golden hour of the Aperitivo.
In the distance, the Forum still imposes itself and watches over the memory of a precious history.